Entries by Valerio Fiocca

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Hey You! Here is How to Double Your Website Traffic

You have invested money to create your company website or online store, but despite having an attractive design and a fantastic user experience you are not satisfied with the number of visitors. In reality the title of this blog post is a fallacy, because not only can you double the traffic to your site, but […]

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What does SEM stand for in Marketing?

If you are thinking about doing online marketing for your business, you will surely come across a series of terms, some synonymous, others with completely different meanings. You would probably have heard of SEO, SEM, Pay per Click, Search Engine Advertising and many others. Understanding the differences between these acronyms and terms can help you […]

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Can Google Help Companies Internationalise?

Up until just a few years ago, offering products or services abroad was a prerogative reserved only for large companies. Today, thanks to the digital revolution, small and medium sized businesses can also compete in international markets. The Internet has torn down barriers not only for companies that deal with foreign trade, but also those […]

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The search engine market. Is Google actually the king of the web?

There is no doubt search engines have become an integral part of our everyday lives, but which one dominates the online search engine world? Google, Bing, Yahoo, Yandex, Baidu and even Ask.com, DuckDuckGo and WolframAlpha, are just a few. There are many search engines on the market, but not all of them have the same […]

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Content Marketing: The Importance for Companies

What is content marketing? Content marketing is a marketing activity that involves the creation of editorial content and subsequent online sharing in order to drive qualified traffic to a website. Content marketing ultimately generates interest in a company’s products or services. Why is Content Marketing important for effective digital marketing strategy? In 1996, Bill Gates […]