website traffic

Hey You! Here is How to Double Your Website Traffic

You have invested money to create your company website or online store, but despite having an attractive design and a fantastic user experience you are not satisfied with the number of visitors. In reality the title of this blog post is a…
Landing Page and Squeeze page

What is the difference between a Landing page and a Squeeze page?

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Having a website is generally considered the starting point for the online presence of a company, but in order for the website to be useful and effective, it is necessary to implement a solid conversion strategy. In fact, all the site should…
Royal family

How old is the Queen? People ask Google that question.

Queen Elizabeth II is the longest reigning sovereign in the history of the United Kingdom. Thanks to her almost century-old history the Queen has become a style icon all over the world. A couple of years ago, on the occasion of her 90th birthday,…
SEM, Search Engine Marketing

What does SEM stand for in Marketing?

If you are thinking about doing online marketing for your business, you will surely come across a series of terms, some synonymous, others with completely different meanings. You would probably have heard of SEO, SEM, Pay per Click, Search…

Can Google Help Companies Internationalise?

Up until just a few years ago, offering products or services abroad was a prerogative reserved only for large companies. Today, thanks to the digital revolution, small and medium sized businesses can also compete in international markets. The…

Online & Multi-screen UK: What digital devices the British use most?

It's been decades since the World Wide Web was invented and made available to the whole world. What was initially known by few, today is an integral part of our everyday lives. While years ago the only way to surf the internet was from a…