What is the difference between a Landing page and a Squeeze page?

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Having a website is generally considered the starting point for the online presence of a company, but in order for the website to be useful and effective, it is necessary to implement a solid conversion strategy. In fact, all the site should be structured as a landing page, however what we want to discuss today is not how to optimize a website but what a landing page is and the difference with a squeeze page.

 

What are Landing Pages and Squeeze Pages? What are they used for? What’s the difference between one and the other?

A landing page is a page that the visitor usually reaches after clicking on an advertisement or on a link. This page is structured as much as possible to be consistent with the searches that will lead the user to visit the page. The main objective is to turn users into customers.

They are normally used in the context of paid advertising campaigns such as Google Ads, Facebook, etc

A squeeze page is a type of landing page created specifically to encourage visitors to leave their data by filling out, for example, a newsletter subscription form or otherwise leaving their email address. The purpose of obtaining the user’s email address is to use it for a subsequent direct marketing campaign to promote a product or a service.

Landing Page

What is the difference between the landing page and the squeeze page?

As we previously mentioned, the landing page and the squeeze page are both landing pages that aim to convert the user by inviting him, or her to take an action. Therefore, what is the difference?

The difference lies in what action we want the visitor to take. The landing page has the primary objective of transforming the visitor into a paying customer by selling a product or service. An example of a landing page would be a page that invites you to start a free software trial or buy a discounted product. The squeeze page instead aims to convince the user to leave their data, the name and email address is often enough. For example, think of a page that offers a free download of an ebook in exchange for your name and email address.

Although the difference between a landing page and a squeeze page may seem minimal, some details in setting up the funnel can make a big difference in the acquisition of leads and customers.

How old is the Queen? People ask Google that question.

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Queen Elizabeth II is the longest reigning sovereign in the history of the United Kingdom. Thanks to her almost century-old history the Queen has become a style icon all over the world. A couple of years ago, on the occasion of her 90th birthday, the Queen was even granted a new website dedicated to the entire royal family, but how much is Queen Elizabeth searched for on the internet?

Let’s see what Google tells us about user searches over time.

Let’s look at the chart below:

Queen Elizabeth searches over time

From 2004 to today, the search term Elizabeth II has steadily increased, reaching its peak in May 2018, the month of the royal marriage between Prince Harry and Meghan Markle, now Duchess of Sussex. Another spike in interest can be seen in April 2011, when the marriage between Prince William and Kate Middleton Duchess of Cambridge was celebrated.

In which part of the world is Queen Elizabeth II more popular online?

In the chart below we can see in which region the term Elizabeth II has been more popular from 2014 to today. The values are calculated on a scale from 0 to 100 and the location with the most popularity as a fraction of total searches in that location and not a total absolute queries count.

Queen searches by region

What do users search for about Queen Elizabeth?

In addition to the search term Elizabeth II, some of the most popular searches were as follows:

  • How old is the Queen?
  • How old is Queen Elizabeth?
  • How old is the Queen of England?
  • Queen Elizabeth sister
  • Queen Elizabeth father
  • Queen Elizabeth net worth
  • What does the Queen do

So Google, how old is the queen?

Let’s see what would happen if users asked this information to Google today.

●	How old is Queen Elizabeth?

Queen Elizabeth is 92 years old. Thanks Google.

Content Marketing: The Importance for Companies

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What is content marketing?

Content marketing is a marketing activity that involves the creation of editorial content and subsequent online sharing in order to drive qualified traffic to a website. Content marketing ultimately generates interest in a company’s products or services.

Why is Content Marketing important for effective digital marketing strategy?

In 1996, Bill Gates said: “Content is the king… Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…” Although more than 20 years have passed, this statement is truer now than it ever was.

Why has content marketing become increasingly important over the years?

  • The creation of original and quality content is a fundamental SEO factor for the positioning of a website on search engines.
  • Using keywords related to the products or services allows one to be positioned more accurately in search results thereby reaching users directly as they search for relevant products or services.
  • By writing informative content and promoting one’s own knowledge of the sector, it helps to reach the target audience and demonstrates one’s expert knowledge and experience in the subject.
  • By sharing content such as blog posts, articles, videos, and ebooks on social networks or other websites, they create an effective means both for promoting the brand and for generating backlinks to the company website.

How can one create an effective content marketing plan?

  • Goals
    First of all, one needs to understand what the business and marketing objectives are. Subsequently one needs to understand which marketing objectives to achieve through a content strategy.
  • Audience
    To create content that can be useful and interesting for users, it is important to have an idea of the target audience. We need to identify typical profiles based on age, habits, status, and hobbies. Once these characteristics are determined it will be much easier to create interesting content.
  • Plan topics
    It is not enough to have a general idea of what topics are of interest to users. One also needs to plan them both in terms of content and in terms of timing. For example, content for a hotel in London, could include information about travel within the UK or the interesting things to do in London. The frequency of the publication should also be considered. (example; one blog post a week, one or two videos a month, etc.)
  • Publishing channels
    The methods of publishing content may differ according to whether using articles or other content such as e-books, videos, etc. The main publication channels are websites, blogs, YouTube and social media channels.

Finally, it is essential to rely on professional content writers. Expert copywriters are able to create high quality content that can engage, entertain and generate positive results.