Can Google Help Companies Internationalise?


Up until just a few years ago, offering products or services abroad was a prerogative reserved only for large companies. Today, thanks to the digital revolution, small and medium sized businesses can also compete in international markets.

The Internet has torn down barriers not only for companies that deal with foreign trade, but also those offering less tangible services such as counseling, education, etc. However, starting out with eyes closed, and performing random actions can be counterproductive and does not lead to desired results.

Although the internet grants access to the global market, actions carried out must be adapted to the individual target country. First of all, one needs to identify the market, understand the demand patterns, the target audience and the competition in order to develop a correct and effective international marketing strategy.

Digital is a huge help in this sense and digital agencies are made up of experts who are able to assess the potential of each individual company in an any given market and develop a specific targeted strategy.

digital marketing agency

Some actions could be:

  • Have a website translated into the languages of the selected markets
  • Having online marketing channels (website, landing pages, social media) localised and expressly aimed at users of that particular country
  • SEO strategy for the optimisation of the website for search engines in the targeted country and based on local searches
  • PPC campaigns aimed to target the country in the languages of the selected markets
  • Localised content aimed at users in the selected market

Are there digital tools to internationalise the business?

There are several tools available that can help a company in the process of internationalisation. Some easier, and give a generic idea of the potential opportunities. Others are more complex and are generally used by SEO and Digital Marketing specialists to obtain strategic and detailed data.

One of the tools provided by Google free of charge is Market Finder. It makes life easier for those who decide to explore new markets.

market finder

This tool helps to first identify the best markets to offer the product or service, using certain parameters. These would include monthly search volumes, recommended bids for AdWords, competitions, and households’ net disposable income. It also provides clear guidelines and suggestions regarding logistics, localisation, international payments and appropriate languages. Obviously, it also suggests the best ways to advertise.

Our advice is to turn to digital marketing agencies that really understand. They will be able to use more advanced tools, create better and more effective strategies that will penetrate international markets through digital means. Furthermore, they will be able to work in synergy with the company to achieve the best results.

If you want to receive free advice on how to position your products or services in a specific market through SEO strategies, Pay-Per-Click Advertising or Content Marketing, do not hesitate to contact us.

The most popular topics searched on Google UK last year? Here they are


The most searched person was Meghan Markle, the most searched product was the iPhone 8, and the most searched sporting event was the Wimbledon tennis tournament.

Here are the rankings of the most popular topics on Google UK last year.

How to stay young? How to buy bitcoin? How to watch Mayweather vs McGregor? What is a hung parliament? Those were the questions most asked on Google UK in 2017. From sports to cooking, from TV to music, here’s what was searched the most on the search engine.


  1. Meghan Markle
  2. iPhone 8
  3. Hurricane Irma
  4. Fidget spinner
  5. Manchester bombing
  6. Grenfell Tower
  7. 13 Reasons Why
  8. Tara Palmer Tomkinson
  9. Shannon Matthews
  10. iPhone X

The most popular keyword searched in the UK last year is actually a person, Meghan Markle, the Duchess of Sussex. The iPhone 8, which was launched last year, comes in at second place. Unfortunately, the podium is completed with the name of the powerful hurricane that hit several areas of America, Hurricane Irma. Let’s have a look at  the other rankings:

What is…?

  1. What is a hung parliament?
  2. What is an exit poll?
  3. What is the Confederations Cup?
  4. What is Bitcoin?
  5. What is the Antikythera mechanism?

How to…?

  1. How to make slime?
  2. How to buy Bitcoin?
  3. How to stay young?
  4. How to watch Mayweather vs McGregor?
  5. How to watch Joshua vs Klitschko?

News Events

  1. Hurricane Irma
  2. Manchester bombing
  3. Grenfell Tower
  4. North Korea
  5. London Bridge attack


  1. Meghan Markle
  2. Tara Palmer Tomkinson
  3. Shannon Matthews
  4. Charlie Gard
  5. Jack Maynard


  1. Chilli con Carne
  2. Spaghetti Bolognese
  3. Beef bourguignon
  4. Beef stroganoff
  5. Hot cross buns

Sporting Events

  1. Wimbledon
  2. Grand National
  3. World Cup 2018 draw
  4. Mayweather vs McGregor
  5. ICC Champions Trophy

TV Shows

  1. 13 Reasons Why
  2. I’m A Celebrity Get Me Out Of Here
  3. Celebrity Big Brother
  4. Game of Thrones
  5. Peaky Blinders

UK Number 1 Singles

  1. Ed Sheers – Shape of You
  2. Harry Styles – Sign of the Times
  3. Dua Lipa – New Rules
  4. Post Malone – Rockstar ft. 21 Savage
  5. Taylor Swift – Look What You Made Me Do

Understanding users behaviour and their searches on Google can be a massive advantage for companies that want to invest in SEO in the UK to gain more visibility on the web there.


Would you like to receive an obligation-free consultancy to find out what the online search volume of your products or services are, and how your company can be discovered more easily by users? Contact Us!