Hey You! Here is How to Double Your Website Traffic


You have invested money to create your company website or online store, but despite having an attractive design and a fantastic user experience you are not satisfied with the number of visitors.

In reality the title of this blog post is a fallacy, because not only can you double the traffic to your site, but with a good job and consistency you can even triple or quadruple it.

How to increase visitor traffic to the website?

To increase visitor traffic to your site, this must first be visible when users search for your products or services on search engines. Unfortunately, to be visible it is not enough to make an impact on Google, we need be present in the right place at the right time.

Have you ever visited a new city and searched for a good restaurant to dine using your smartphone? I bet you clicked on the various search results on the first, or second page on Google ignoring all the other results on the third, fourth, fifth, and tenth pages. What? You have never looked at the results beyond the third page in your life? You’re not the only one, 80% of people do not either.

It is therefore clear that in order to be visible, one must be able to position the website on the first page of search engines and preferably among the very first results.

increase website traffic

How to place a website on the first page of Google?

The answer is twofold: SEO and PPC.

SEO consists of a set of practices aimed at optimizing websites and content to improve their ranking on search engine results consequently increasing the targeted traffic to the website.

Another method that should not be an alternative but a complementary technique is paid advertising also called PPC (Pay Per Click).

Who do you need to turn to for SEO or PPC?

Many may have some basic prior knowledge about how to optimize a website or how to create a campaign with Google Ads, however, very few are really able to take a website from the tenth to the first page or guarantee a return on investment from a PPC campaign.

To get effective results you will need to turn to an SEO expert. With an excellent optimization plan it is realistically possible to increase the traffic of potential customers to the website and consequently increase turnover.

What is the difference between a Landing page and a Squeeze page?

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Having a website is generally considered the starting point for the online presence of a company, but in order for the website to be useful and effective, it is necessary to implement a solid conversion strategy. In fact, all the site should be structured as a landing page, however what we want to discuss today is not how to optimize a website but what a landing page is and the difference with a squeeze page.


What are Landing Pages and Squeeze Pages? What are they used for? What’s the difference between one and the other?

A landing page is a page that the visitor usually reaches after clicking on an advertisement or on a link. This page is structured as much as possible to be consistent with the searches that will lead the user to visit the page. The main objective is to turn users into customers.

They are normally used in the context of paid advertising campaigns such as Google Ads, Facebook, etc

A squeeze page is a type of landing page created specifically to encourage visitors to leave their data by filling out, for example, a newsletter subscription form or otherwise leaving their email address. The purpose of obtaining the user’s email address is to use it for a subsequent direct marketing campaign to promote a product or a service.

Landing Page

What is the difference between the landing page and the squeeze page?

As we previously mentioned, the landing page and the squeeze page are both landing pages that aim to convert the user by inviting him, or her to take an action. Therefore, what is the difference?

The difference lies in what action we want the visitor to take. The landing page has the primary objective of transforming the visitor into a paying customer by selling a product or service. An example of a landing page would be a page that invites you to start a free software trial or buy a discounted product. The squeeze page instead aims to convince the user to leave their data, the name and email address is often enough. For example, think of a page that offers a free download of an ebook in exchange for your name and email address.

Although the difference between a landing page and a squeeze page may seem minimal, some details in setting up the funnel can make a big difference in the acquisition of leads and customers.

What does SEM stand for in Marketing?


If you are thinking about doing online marketing for your business, you will surely come across a series of terms, some synonymous, others with completely different meanings.

You would probably have heard of SEO, SEM, Pay per Click, Search Engine Advertising and many others. Understanding the differences between these acronyms and terms can help you make better and more informed choices to achieve your marketing goals.

Are SEO and SEM the same thing?

Let’s start with understanding what SEO is. The acronym SEO stands for Search Engine Optimization and consists of a set of techniques and strategies to optimize a website, a web page, or online content which makes it easily indexable by search engines. It also helps to rank the site among the first organic results. Obviously, the goal of positioning a website among the first results of Google, Bing, Yahoo or Yandex search engines is to increase online visibility and increase the traffic of potential customers.

What does SEM stand for?

SEM means Search Engine Marketing. According to the most common definition, SEM is the paid placement of a website in the spaces reserved for sponsored ads on search engines or on other platforms.

There are in fact different schools of thought regarding the activities that Search Engine Marketing should include.

Digital Marketing

According to one of the most common trends, SEM is a synonym for Pay for Click Advertising. As already mentioned, it is to invest in positioning of sponsored and paid results within search engines.


The difference between SEO and SEM would, therefore, be that Search Engine Optimization allows you to position a website in the organic results of a search engine for certain keywords. On the other hand, SEM is within sponsored results, paying for clicks or for views.

Other schools of thought that see SEM as a macro-discipline which includes the set of all the activities that revolve around the search engines and, therefore, consists of SEO within it.

Should you invest more in SEO or SEM?

The answer is, it depends. It depends on the company’s budget and on the timeline in which you want to have a return on investment. Both, if managed appropriately and by experienced people can make the difference to the success of your business. The ideal situation would be to invest in both strategies to achieve all marketing objectives, from brand awareness to customer acquisition.

If you want to know what the most effective action strategy for your company is, contact us.