Hey You! Here is How to Double Your Website Traffic

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You have invested money to create your company website or online store, but despite having an attractive design and a fantastic user experience you are not satisfied with the number of visitors.

In reality the title of this blog post is a fallacy, because not only can you double the traffic to your site, but with a good job and consistency you can even triple or quadruple it.

How to increase visitor traffic to the website?

To increase visitor traffic to your site, this must first be visible when users search for your products or services on search engines. Unfortunately, to be visible it is not enough to make an impact on Google, we need be present in the right place at the right time.

Have you ever visited a new city and searched for a good restaurant to dine using your smartphone? I bet you clicked on the various search results on the first, or second page on Google ignoring all the other results on the third, fourth, fifth, and tenth pages. What? You have never looked at the results beyond the third page in your life? You’re not the only one, 80% of people do not either.

It is therefore clear that in order to be visible, one must be able to position the website on the first page of search engines and preferably among the very first results.

increase website traffic

How to place a website on the first page of Google?

The answer is twofold: SEO and PPC.

SEO consists of a set of practices aimed at optimizing websites and content to improve their ranking on search engine results consequently increasing the targeted traffic to the website.

Another method that should not be an alternative but a complementary technique is paid advertising also called PPC (Pay Per Click).

Who do you need to turn to for SEO or PPC?

Many may have some basic prior knowledge about how to optimize a website or how to create a campaign with Google Ads, however, very few are really able to take a website from the tenth to the first page or guarantee a return on investment from a PPC campaign.

To get effective results you will need to turn to an SEO expert. With an excellent optimization plan it is realistically possible to increase the traffic of potential customers to the website and consequently increase turnover.

What is the difference between a Landing page and a Squeeze page?

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Having a website is generally considered the starting point for the online presence of a company, but in order for the website to be useful and effective, it is necessary to implement a solid conversion strategy. In fact, all the site should be structured as a landing page, however what we want to discuss today is not how to optimize a website but what a landing page is and the difference with a squeeze page.

 

What are Landing Pages and Squeeze Pages? What are they used for? What’s the difference between one and the other?

A landing page is a page that the visitor usually reaches after clicking on an advertisement or on a link. This page is structured as much as possible to be consistent with the searches that will lead the user to visit the page. The main objective is to turn users into customers.

They are normally used in the context of paid advertising campaigns such as Google Ads, Facebook, etc

A squeeze page is a type of landing page created specifically to encourage visitors to leave their data by filling out, for example, a newsletter subscription form or otherwise leaving their email address. The purpose of obtaining the user’s email address is to use it for a subsequent direct marketing campaign to promote a product or a service.

Landing Page

What is the difference between the landing page and the squeeze page?

As we previously mentioned, the landing page and the squeeze page are both landing pages that aim to convert the user by inviting him, or her to take an action. Therefore, what is the difference?

The difference lies in what action we want the visitor to take. The landing page has the primary objective of transforming the visitor into a paying customer by selling a product or service. An example of a landing page would be a page that invites you to start a free software trial or buy a discounted product. The squeeze page instead aims to convince the user to leave their data, the name and email address is often enough. For example, think of a page that offers a free download of an ebook in exchange for your name and email address.

Although the difference between a landing page and a squeeze page may seem minimal, some details in setting up the funnel can make a big difference in the acquisition of leads and customers.

How old is the Queen? People ask Google that question.

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Queen Elizabeth II is the longest reigning sovereign in the history of the United Kingdom. Thanks to her almost century-old history the Queen has become a style icon all over the world. A couple of years ago, on the occasion of her 90th birthday, the Queen was even granted a new website dedicated to the entire royal family, but how much is Queen Elizabeth searched for on the internet?

Let’s see what Google tells us about user searches over time.

Let’s look at the chart below:

Queen Elizabeth searches over time

From 2004 to today, the search term Elizabeth II has steadily increased, reaching its peak in May 2018, the month of the royal marriage between Prince Harry and Meghan Markle, now Duchess of Sussex. Another spike in interest can be seen in April 2011, when the marriage between Prince William and Kate Middleton Duchess of Cambridge was celebrated.

In which part of the world is Queen Elizabeth II more popular online?

In the chart below we can see in which region the term Elizabeth II has been more popular from 2014 to today. The values are calculated on a scale from 0 to 100 and the location with the most popularity as a fraction of total searches in that location and not a total absolute queries count.

Queen searches by region

What do users search for about Queen Elizabeth?

In addition to the search term Elizabeth II, some of the most popular searches were as follows:

  • How old is the Queen?
  • How old is Queen Elizabeth?
  • How old is the Queen of England?
  • Queen Elizabeth sister
  • Queen Elizabeth father
  • Queen Elizabeth net worth
  • What does the Queen do

So Google, how old is the queen?

Let’s see what would happen if users asked this information to Google today.

●	How old is Queen Elizabeth?

Queen Elizabeth is 92 years old. Thanks Google.

What does SEM stand for in Marketing?

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If you are thinking about doing online marketing for your business, you will surely come across a series of terms, some synonymous, others with completely different meanings.

You would probably have heard of SEO, SEM, Pay per Click, Search Engine Advertising and many others. Understanding the differences between these acronyms and terms can help you make better and more informed choices to achieve your marketing goals.

Are SEO and SEM the same thing?

Let’s start with understanding what SEO is. The acronym SEO stands for Search Engine Optimization and consists of a set of techniques and strategies to optimize a website, a web page, or online content which makes it easily indexable by search engines. It also helps to rank the site among the first organic results. Obviously, the goal of positioning a website among the first results of Google, Bing, Yahoo or Yandex search engines is to increase online visibility and increase the traffic of potential customers.

What does SEM stand for?

SEM means Search Engine Marketing. According to the most common definition, SEM is the paid placement of a website in the spaces reserved for sponsored ads on search engines or on other platforms.

There are in fact different schools of thought regarding the activities that Search Engine Marketing should include.

Digital Marketing

According to one of the most common trends, SEM is a synonym for Pay for Click Advertising. As already mentioned, it is to invest in positioning of sponsored and paid results within search engines.

 

The difference between SEO and SEM would, therefore, be that Search Engine Optimization allows you to position a website in the organic results of a search engine for certain keywords. On the other hand, SEM is within sponsored results, paying for clicks or for views.

Other schools of thought that see SEM as a macro-discipline which includes the set of all the activities that revolve around the search engines and, therefore, consists of SEO within it.

Should you invest more in SEO or SEM?

The answer is, it depends. It depends on the company’s budget and on the timeline in which you want to have a return on investment. Both, if managed appropriately and by experienced people can make the difference to the success of your business. The ideal situation would be to invest in both strategies to achieve all marketing objectives, from brand awareness to customer acquisition.

If you want to know what the most effective action strategy for your company is, contact us.

Can Google Help Companies Internationalise?

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Up until just a few years ago, offering products or services abroad was a prerogative reserved only for large companies. Today, thanks to the digital revolution, small and medium sized businesses can also compete in international markets.

The Internet has torn down barriers not only for companies that deal with foreign trade, but also those offering less tangible services such as counseling, education, etc. However, starting out with eyes closed, and performing random actions can be counterproductive and does not lead to desired results.

Although the internet grants access to the global market, actions carried out must be adapted to the individual target country. First of all, one needs to identify the market, understand the demand patterns, the target audience and the competition in order to develop a correct and effective international marketing strategy.

Digital is a huge help in this sense and digital agencies are made up of experts who are able to assess the potential of each individual company in an any given market and develop a specific targeted strategy.

digital marketing agency

Some actions could be:

  • Have a website translated into the languages of the selected markets
  • Having online marketing channels (website, landing pages, social media) localised and expressly aimed at users of that particular country
  • SEO strategy for the optimisation of the website for search engines in the targeted country and based on local searches
  • PPC campaigns aimed to target the country in the languages of the selected markets
  • Localised content aimed at users in the selected market

Are there digital tools to internationalise the business?

There are several tools available that can help a company in the process of internationalisation. Some easier, and give a generic idea of the potential opportunities. Others are more complex and are generally used by SEO and Digital Marketing specialists to obtain strategic and detailed data.

One of the tools provided by Google free of charge is Market Finder. It makes life easier for those who decide to explore new markets.

market finder

This tool helps to first identify the best markets to offer the product or service, using certain parameters. These would include monthly search volumes, recommended bids for AdWords, competitions, and households’ net disposable income. It also provides clear guidelines and suggestions regarding logistics, localisation, international payments and appropriate languages. Obviously, it also suggests the best ways to advertise.

Our advice is to turn to digital marketing agencies that really understand. They will be able to use more advanced tools, create better and more effective strategies that will penetrate international markets through digital means. Furthermore, they will be able to work in synergy with the company to achieve the best results.

If you want to receive free advice on how to position your products or services in a specific market through SEO strategies, Pay-Per-Click Advertising or Content Marketing, do not hesitate to contact us.

Online & Multi-screen UK: What digital devices the British use most?

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It’s been decades since the World Wide Web was invented and made available to the whole world. What was initially known by few, today is an integral part of our everyday lives.

While years ago the only way to surf the internet was from a computer at home or at the office, today the technological and digital evolution has made access to the web available from anywhere at any time. Laptops, smartphones, tablets, and smartwatches, there are numerous digital devices that we use in everyday life and the trend of use varies from country to country.

What digital devices are used mostly in the UK?

If we consider generic use without a detailed analyses of the reasons for use, these are the most commonly used devices:

most used digital devices

One, two, three, four, five or more? How many connected devices do they use?

number devices

What do the British use their smartphone for a least once a week?
online activities smartphone

What do the British use their computer for a least once a week?
online activities computer

 

Which online activities do British people perform on their smartphones at least as often as on their computers?

activities smartphone computer

Conclusions

The use of mobile devices seems to prevail over that of computers and tablets and the most frequent activity is using search engines. It is clearly evident just how profitable it can be for companies to be visible on search engines. Investing in SEO strategies and reaching potential customers can now be done while you are comfortably seated on your sofa at home or in your car while waiting at traffic lights.

 

The search engine market. Is Google actually the king of the web?

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There is no doubt search engines have become an integral part of our everyday lives, but which one dominates the online search engine world? Google, Bing, Yahoo, Yandex, Baidu and even Ask.com, DuckDuckGo and WolframAlpha, are just a few. There are many search engines on the market, but not all of them have the same popularity and not all are used in the same way.

Let’s have a look at the most used search engines in the world:

mobile searches

The first place on the podium goes to Google.

No surprise here, of course. The Mountain View based search engine does not need any introduction. Used by more than 70 percent of the world’s population, it is undoubtedly the most widely used search engine in the world. Every minute, 2 million searches are carried out simultaneously by about 1,800,000,000 unique monthly users all over the world.

google

Second place to Bing.

The Microsoft search engine, was created to counter Google’s market dominance. It has less than a third of Google’s number of unique users, or 500 million a month. However, over the years it has managed to carve out an important slice of the global market, amounting to around 7.3%.

microsoft

Third place on the podium Yahoo

The Yahoo web portal of internet services including a search engine, mail, messenger and chat, powered by Bing to offer another alternative to Google. Although the search engine has a market share of around 5%, it is one of the most popular email providers.

yahoo

 

Other search engines:

Ask.com

Ask is a portal mainly based on a question and answer format, and can be very useful for these types of searches since the content created by the users of the community have been indexed by the search engine. As for the generic results the quality is lower than Google, Bing and Yahoo.

Baidu

It is the reference search engine in the East especially in China where it holds 76% of the market against 22% of  Google’s.

Yandex

The main search engine in Russia with a 65% share.

To conclude:

Although these search engines have different characteristics and often give different results, they have one thing in common. If you search for “what is the best search engine?” in either of them, the answer you get is the same; Google.

The most popular topics searched on Google UK last year? Here they are

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The most searched person was Meghan Markle, the most searched product was the iPhone 8, and the most searched sporting event was the Wimbledon tennis tournament.

Here are the rankings of the most popular topics on Google UK last year.

How to stay young? How to buy bitcoin? How to watch Mayweather vs McGregor? What is a hung parliament? Those were the questions most asked on Google UK in 2017. From sports to cooking, from TV to music, here’s what was searched the most on the search engine.

TOP TRENDING

  1. Meghan Markle
  2. iPhone 8
  3. Hurricane Irma
  4. Fidget spinner
  5. Manchester bombing
  6. Grenfell Tower
  7. 13 Reasons Why
  8. Tara Palmer Tomkinson
  9. Shannon Matthews
  10. iPhone X

The most popular keyword searched in the UK last year is actually a person, Meghan Markle, the Duchess of Sussex. The iPhone 8, which was launched last year, comes in at second place. Unfortunately, the podium is completed with the name of the powerful hurricane that hit several areas of America, Hurricane Irma. Let’s have a look at  the other rankings:

What is…?

  1. What is a hung parliament?
  2. What is an exit poll?
  3. What is the Confederations Cup?
  4. What is Bitcoin?
  5. What is the Antikythera mechanism?

How to…?

  1. How to make slime?
  2. How to buy Bitcoin?
  3. How to stay young?
  4. How to watch Mayweather vs McGregor?
  5. How to watch Joshua vs Klitschko?

News Events

  1. Hurricane Irma
  2. Manchester bombing
  3. Grenfell Tower
  4. North Korea
  5. London Bridge attack

People

  1. Meghan Markle
  2. Tara Palmer Tomkinson
  3. Shannon Matthews
  4. Charlie Gard
  5. Jack Maynard

Recipes

  1. Chilli con Carne
  2. Spaghetti Bolognese
  3. Beef bourguignon
  4. Beef stroganoff
  5. Hot cross buns

Sporting Events

  1. Wimbledon
  2. Grand National
  3. World Cup 2018 draw
  4. Mayweather vs McGregor
  5. ICC Champions Trophy

TV Shows

  1. 13 Reasons Why
  2. I’m A Celebrity Get Me Out Of Here
  3. Celebrity Big Brother
  4. Game of Thrones
  5. Peaky Blinders

UK Number 1 Singles

  1. Ed Sheers – Shape of You
  2. Harry Styles – Sign of the Times
  3. Dua Lipa – New Rules
  4. Post Malone – Rockstar ft. 21 Savage
  5. Taylor Swift – Look What You Made Me Do

Understanding users behaviour and their searches on Google can be a massive advantage for companies that want to invest in SEO in the UK to gain more visibility on the web there.

 

Would you like to receive an obligation-free consultancy to find out what the online search volume of your products or services are, and how your company can be discovered more easily by users? Contact Us!

 

Content Marketing: The Importance for Companies

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What is content marketing?

Content marketing is a marketing activity that involves the creation of editorial content and subsequent online sharing in order to drive qualified traffic to a website. Content marketing ultimately generates interest in a company’s products or services.

Why is Content Marketing important for effective digital marketing strategy?

In 1996, Bill Gates said: “Content is the king… Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…” Although more than 20 years have passed, this statement is truer now than it ever was.

Why has content marketing become increasingly important over the years?

  • The creation of original and quality content is a fundamental SEO factor for the positioning of a website on search engines.
  • Using keywords related to the products or services allows one to be positioned more accurately in search results thereby reaching users directly as they search for relevant products or services.
  • By writing informative content and promoting one’s own knowledge of the sector, it helps to reach the target audience and demonstrates one’s expert knowledge and experience in the subject.
  • By sharing content such as blog posts, articles, videos, and ebooks on social networks or other websites, they create an effective means both for promoting the brand and for generating backlinks to the company website.

How can one create an effective content marketing plan?

  • Goals
    First of all, one needs to understand what the business and marketing objectives are. Subsequently one needs to understand which marketing objectives to achieve through a content strategy.
  • Audience
    To create content that can be useful and interesting for users, it is important to have an idea of the target audience. We need to identify typical profiles based on age, habits, status, and hobbies. Once these characteristics are determined it will be much easier to create interesting content.
  • Plan topics
    It is not enough to have a general idea of what topics are of interest to users. One also needs to plan them both in terms of content and in terms of timing. For example, content for a hotel in London, could include information about travel within the UK or the interesting things to do in London. The frequency of the publication should also be considered. (example; one blog post a week, one or two videos a month, etc.)
  • Publishing channels
    The methods of publishing content may differ according to whether using articles or other content such as e-books, videos, etc. The main publication channels are websites, blogs, YouTube and social media channels.

Finally, it is essential to rely on professional content writers. Expert copywriters are able to create high quality content that can engage, entertain and generate positive results.

Search Engine Optimization History: when was SEO born?

There was a time when the internet was a desolate, quiet place with few websites. The world of the Internet seemed like an alternative universe where things could develop extremely fast and even become an institution that companies would have to abide by. This universe was bound to grow as a crowded market where the rules were not to be dictated by the seller but by the user.

In 1990, a British computer scientist created the first website that went online in 1991. After about seven years there were already 1 million websites and in 2014 the milestone of one billion online websites was reached.

As in a large library full of books, also on the Internet arose the need to organize a large amount of information on the web. Initially, the list was fairly simple. When sites were registered, they were manually entered into a directory list and keeping track of the listings was rather easy.

Between 1994 and 1996 the first search engines were born, this also included BackRub; which later became Google. At this point, we move from manual work to so-called machine learning, a sort of artificial intelligence capable of learning from data.

In this period, the term Search Engine Optimization was born, in fact, it was first used in 1997 when the necessity overcame the demand.

With the advent of ‘algorithms’, which are robots doing the categorizing and classification of sites; the websites began to be indexed in order of relevance to the search terms and hence the ranking began to assume more and more important aspect for webmasters.

With keywords and meta tags in the picture, which at the time were the only ranking factors, some clever souls began to take advantage of the system and by manipulation techniques (also called Black Hat SEO) to improve their website’s ranking in Search Engines (SE). A few years back, more rigorous algorithms and crawling techniques were introduced by the main Search Engines and this eliminated a lot of this abuse. This then introduced the “White Hat SEO” which are the correct techniques for developing and maintaining websites to ensure better ranking scores.

The importance of the ‘backlinks’ as a ranking factor was introduced later by Google, but this too was scrutinized by the SEO experts in an attempt to increase the ranking of their websites and place them among the first pages of the organic results, until once again SE improved their evaluating methods.

The countermove of the search engines to eradicate these abuses and tricky tactics by SEO experts has been the introduction over time of increasingly complex algorithms, able to identify techniques such as keyword stuffing, link purchase, spam, duplicate content, suspicious activity, link farms, etc.

Some of the best-known algorithms are Panda, Penguin, Hummingbird, Mobilegeddon, etc.

Nowadays, the ranking factors are different and are divided into two main categories: on-page / on-site SEO and off-page / off-site depending on whether they depend on interventions carried out within the site or outside.

SEO experts need to keep up-to-date as Google makes changes to its algorithms more than 500 times a year, and massive updates are launched from time to time that can have a significant impact on search results.

Generally speaking, some of the most important current factors to vector in for website SEO are optimization for mobile, loading times, content quality and social media activity. Voice Search Optimization is another trending factor to keep into consideration as the era of Alexa, Siri and Cortona are the highlighted topics in today’s news and technology.

What’s the future of SEO? Probably SEO specialists do not yet know what the most relevant factors will be in 5 or 10 years time, but they know that constant updating, flexibility, intuition, vision and passion are essential characteristics that allow an SEO expert to keep up with changes in user’s behaviour and search engines laws of practice.