Content Marketing: The Importance for Companies

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Content writer

What is content marketing?

Content marketing is a marketing activity that involves the creation of editorial content and subsequent online sharing in order to drive qualified traffic to a website. Content marketing ultimately generates interest in a company’s products or services.

Why is Content Marketing important for effective digital marketing strategy?

In 1996, Bill Gates said: “Content is the king… Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…” Although more than 20 years have passed, this statement is truer now than it ever was.

Why has content marketing become increasingly important over the years?

  • The creation of original and quality content is a fundamental SEO factor for the positioning of a website on search engines.
  • Using keywords related to the products or services allows one to be positioned more accurately in search results thereby reaching users directly as they search for relevant products or services.
  • By writing informative content and promoting one’s own knowledge of the sector, it helps to reach the target audience and demonstrates one’s expert knowledge and experience in the subject.
  • By sharing content such as blog posts, articles, videos, and ebooks on social networks or other websites, they create an effective means both for promoting the brand and for generating backlinks to the company website.

How can one create an effective content marketing plan?

  • Goals
    First of all, one needs to understand what the business and marketing objectives are. Subsequently one needs to understand which marketing objectives to achieve through a content strategy.
  • Audience
    To create content that can be useful and interesting for users, it is important to have an idea of the target audience. We need to identify typical profiles based on age, habits, status, and hobbies. Once these characteristics are determined it will be much easier to create interesting content.
  • Plan topics
    It is not enough to have a general idea of what topics are of interest to users. One also needs to plan them both in terms of content and in terms of timing. For example, content for a hotel in London, could include information about travel within the UK or the interesting things to do in London. The frequency of the publication should also be considered. (example; one blog post a week, one or two videos a month, etc.)
  • Publishing channels
    The methods of publishing content may differ according to whether using articles or other content such as e-books, videos, etc. The main publication channels are websites, blogs, YouTube and social media channels.

Finally, it is essential to rely on professional content writers. Expert copywriters are able to create high quality content that can engage, entertain and generate positive results.