Online & Multi-screen UK: What digital devices the British use most?


It’s been decades since the World Wide Web was invented and made available to the whole world. What was initially known by few, today is an integral part of our everyday lives.

While years ago the only way to surf the internet was from a computer at home or at the office, today the technological and digital evolution has made access to the web available from anywhere at any time. Laptops, smartphones, tablets, and smartwatches, there are numerous digital devices that we use in everyday life and the trend of use varies from country to country.

What digital devices are used mostly in the UK?

If we consider generic use without a detailed analyses of the reasons for use, these are the most commonly used devices:

most used digital devices

One, two, three, four, five or more? How many connected devices do they use?

number devices

What do the British use their smartphone for a least once a week?
online activities smartphone

What do the British use their computer for a least once a week?
online activities computer


Which online activities do British people perform on their smartphones at least as often as on their computers?

activities smartphone computer


The use of mobile devices seems to prevail over that of computers and tablets and the most frequent activity is using search engines. It is clearly evident just how profitable it can be for companies to be visible on search engines. Investing in SEO strategies and reaching potential customers can now be done while you are comfortably seated on your sofa at home or in your car while waiting at traffic lights.