The most popular topics searched on Google UK last year? Here they are


The most searched person was Meghan Markle, the most searched product was the iPhone 8, and the most searched sporting event was the Wimbledon tennis tournament.

Here are the rankings of the most popular topics on Google UK last year.

How to stay young? How to buy bitcoin? How to watch Mayweather vs McGregor? What is a hung parliament? Those were the questions most asked on Google UK in 2017. From sports to cooking, from TV to music, here’s what was searched the most on the search engine.


  1. Meghan Markle
  2. iPhone 8
  3. Hurricane Irma
  4. Fidget spinner
  5. Manchester bombing
  6. Grenfell Tower
  7. 13 Reasons Why
  8. Tara Palmer Tomkinson
  9. Shannon Matthews
  10. iPhone X

The most popular keyword searched in the UK last year is actually a person, Meghan Markle, the Duchess of Sussex. The iPhone 8, which was launched last year, comes in at second place. Unfortunately, the podium is completed with the name of the powerful hurricane that hit several areas of America, Hurricane Irma. Let’s have a look at  the other rankings:

What is…?

  1. What is a hung parliament?
  2. What is an exit poll?
  3. What is the Confederations Cup?
  4. What is Bitcoin?
  5. What is the Antikythera mechanism?

How to…?

  1. How to make slime?
  2. How to buy Bitcoin?
  3. How to stay young?
  4. How to watch Mayweather vs McGregor?
  5. How to watch Joshua vs Klitschko?

News Events

  1. Hurricane Irma
  2. Manchester bombing
  3. Grenfell Tower
  4. North Korea
  5. London Bridge attack


  1. Meghan Markle
  2. Tara Palmer Tomkinson
  3. Shannon Matthews
  4. Charlie Gard
  5. Jack Maynard


  1. Chilli con Carne
  2. Spaghetti Bolognese
  3. Beef bourguignon
  4. Beef stroganoff
  5. Hot cross buns

Sporting Events

  1. Wimbledon
  2. Grand National
  3. World Cup 2018 draw
  4. Mayweather vs McGregor
  5. ICC Champions Trophy

TV Shows

  1. 13 Reasons Why
  2. I’m A Celebrity Get Me Out Of Here
  3. Celebrity Big Brother
  4. Game of Thrones
  5. Peaky Blinders

UK Number 1 Singles

  1. Ed Sheers – Shape of You
  2. Harry Styles – Sign of the Times
  3. Dua Lipa – New Rules
  4. Post Malone – Rockstar ft. 21 Savage
  5. Taylor Swift – Look What You Made Me Do

Understanding users behaviour and their searches on Google can be a massive advantage for companies that want to invest in SEO in the UK to gain more visibility on the web there.


Would you like to receive an obligation-free consultancy to find out what the online search volume of your products or services are, and how your company can be discovered more easily by users? Contact Us!


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  1. […] population, it is undoubtedly the most widely used search engine in the world. Every minute, 2 million searches are carried out simultaneously by about 1,800,000,000 unique monthly users all over the […]

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