The search engine market. Is Google actually the king of the web?

search engine

There is no doubt search engines have become an integral part of our everyday lives, but which one dominates the online search engine world? Google, Bing, Yahoo, Yandex, Baidu and even, DuckDuckGo and WolframAlpha, are just a few. There are many search engines on the market, but not all of them have the same popularity and not all are used in the same way.

Let’s have a look at the most used search engines in the world:

mobile searches

The first place on the podium goes to Google.

No surprise here, of course. The Mountain View based search engine does not need any introduction. Used by more than 70 percent of the world’s population, it is undoubtedly the most widely used search engine in the world. Every minute, 2 million searches are carried out simultaneously by about 1,800,000,000 unique monthly users all over the world.


Second place to Bing.

The Microsoft search engine, was created to counter Google’s market dominance. It has less than a third of Google’s number of unique users, or 500 million a month. However, over the years it has managed to carve out an important slice of the global market, amounting to around 7.3%.


Third place on the podium Yahoo

The Yahoo web portal of internet services including a search engine, mail, messenger and chat, powered by Bing to offer another alternative to Google. Although the search engine has a market share of around 5%, it is one of the most popular email providers.



Other search engines:

Ask is a portal mainly based on a question and answer format, and can be very useful for these types of searches since the content created by the users of the community have been indexed by the search engine. As for the generic results the quality is lower than Google, Bing and Yahoo.


It is the reference search engine in the East especially in China where it holds 76% of the market against 22% of  Google’s.


The main search engine in Russia with a 65% share.

To conclude:

Although these search engines have different characteristics and often give different results, they have one thing in common. If you search for “what is the best search engine?” in either of them, the answer you get is the same; Google.